Posted by artwebster on Aug 29, 2009 in
About Advertising If you want to achieve your business goal, then this mandatory that you need to adopt a advertising cum marketing policy. Nowadays new media or digital advertising in the best method through that you can target the desired audience. It has numerous benefits such as it has global reach as well as it can be targeted to a specific geographical reason too. It is quick and less expensive. But It is mandatory that to understand the interactive advertising technique, first we need to understand the basic terminology related to it. We have sorted out some of the basic lingo used in Interactive Advertising.
Interactive Advertising Terms Glossary
Ad material – It is the most creative aspect of any advertising campaign that and includes all the copies, the inventive artwork, designs and the URLs of the sites.
Ad serving – The process of delivering the advertisement on the user’s PC through the server, the way in which the ad is displayed on a browser or is cached. Ad serving is usually the responsibility of a web publisher or it can also be done by a third-party ad server.
Ad space – The name speaks for it. Ad space is the positioning that an ad gets on a webpage. It means the placement or the space the advertisement is allotted on that particular website. There are numerous spaces for advertisements on a single website and multiple ads can exist on one single website.
Alternate text – It is the set of words or a phrase that appears on the user’s website when he has disabled the loading of the image in his settings. This may also appear when the user might click on the stop tab while browsing. The Alternate text may appear as a balloon text when the user lays the mouse pointer on an image.
Banner – A horizontal graphic image that is exhibited on an HTML page and that serves as an advertisement. They’re also known as banner ads.
Clicks – When the user reacts to an online advertisement displayed on his browser, it is saved as a Click. There are three categories of Clicks – Click-throughs, in-unit clicks and mouseovers.
Click-throughs – This is the action that follows a hyperlink and is useful to measure the success of an internet ad. If we divide the figure of users clicking on the ad on the website by the number of times the ad was displayed, we get the click through rate.
Hit – When a user opens a webpage on his computer system, a request is sent to the server of that website to commence the downloading of that page. Each constituent of webpage requested to be opened which includes the graphics, the media and the text is recorded as a hit by the web server log file of the website.
These terminology are very useful in the case if you want to run an inhouse advertising campaign or you are looking to hire an full service digital agency. As if you are looking for hiring an interactive agency then you should understand what is status of your campaign and these term are helpful in targeting sucess parameters over the time period.
Author has vast experience in the digital marketing strategy planning and management. He is currently associated with the premier full service digital agency that combines a strategic brand consulting and design expertise of an interactive advertising agency.
Article Source:http://www.articlesbase.com/online-promotion-articles/basic-terminology-of-interactive-advertising-1171945.html
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Tags: Ad Space, Advertisements, Advertising Campaign, Advertising Terms, Alternate Text, Artwork Designs, Balloon, Banner Ads, Business Goal, Creative Advertising, Creative Aspect, Digital Advertising, Graphic Image, Html Page, Image Banner, Interactive Advertising, Lingo, Mouse Pointer, Terms Glossary, Web Publisher
Posted by artwebster on Aug 20, 2009 in
About Advertising
A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. Repetition, blocking, CS pre-exposure, extinction, overshadowing, belongingness, and association set size are the principles on the basis of which analysis is done like the famous Miss World Aishwarya Rai of India who has very beautiful eyes was chosen to campaign for eye donation project. Some of the celebrities are known for their distinct voice. This concept led to the voice-over method in advertising. Their voices merely attract customers when used in a commercial.
Today, nearly twenty percent of the advertising industry utilizes celebrity endorsement. A celebrity is bound to endorse many products and brands over a course of time. Each time a different image of the celebrity is being projected to the public. The company should keep in mind the previous identity and play accordingly. Projecting a different person every time will sustain the interest of the customers, but at the same time the two identities shouldn’t conflict with each other. The captain of England soccer team David Beckham has endorsed many products. While advertising for Gillette, his taste for hairstyles was considered and he was given a bald look. When campaigning for Police his passion for fashion was portrayed all over and heavily jeweled David Beckham was depicted.
If a celebrity isn’t comfortable with being pictured differently each time he or she can create a graphic image or logo of their own which can be used each time they advertise for a particular product. The logo can reflect the personality of the respective celebrity, like the font can be stylish if the celebrity is fashion conscious like Jennifer Lopez who created a logo of JLO, which is used to advertise perfume and even clothing line of her own. Another advantage in this approach is that the brand can still be appealing to the crowds even after the celebrity has lost his or her looks as they won’t require visual recognition and aids in the long-term negotiations. The celebrity logo itself carries the style and attitude.
Millions of dollars are being invested by marketers to get the promotional support of super stars every year. Davie Brown Entertainment has an agency completely devoted to the purpose of choosing a celebrity for a product. They not only judge a celebrity’s caliber to affect brand affinity and consumer’s taste but also design the advertisements for the celebrities to feature in it.
Sutikno Slamet
http://www.idnfreeads.com
Article Source:http://www.articlesbase.com/online-promotion-articles/celebrity-branding-1139904.html
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Tags: Aishwarya Rai, Beautiful Eyes, Belongingness, Celebrity Endorsement, Charity Work, David Beckham, Distinct Voice, Donation Project, England Soccer Team, Extinction, Eye Donation, Famous People, Fashion Sense, Gillette, Graphic Image, Jennifer Lopez, Learning Principles, Miss World, Public Image, Repetition