You can spend a fortune on information!
Isn’t it wonderful how, in the world of internet marketing, they can keep re-inventing the wheel?
Not only that, they can find more people to buy the newly re-invented wheels even though the wheels that they already have are perfectly serviceable!
I am in the process of building another web site http://www.artssoftwaresolutions.com to provide cheaper alternatives to the massively over-priced latest, greatest re-inventions. The products are not new but, like everything in the world of commerce, nor are they out of date.
Once you succumb to the latest high pressure sales fest and sit back with your latest acquisition, how many times have you realised that you already had all the information in a slightly different package?
One of the biggest areas of re-hashed ‘information’ is in the region of SEO (search engine optimisation). I would dearly love to know how the huge fees for this service can be justified and how clients keep paying out of ever diminishing returns.
If you want to be number one (sorry No. 1) in a search engine, all you need do is have the most obscure keyword that you can think of and put it in your site list. If, for example, you had ‘yellow and brown striped paint’ as one of your key words, what is the betting that you would be top of the Google results? Odds on, I would think. It’s a pity that only you would actually use that particular keyword in a search, though, isn’t it?
Considering the number of people searching Google at any one time for any reasonable search term (key word), do you really think that you can displace those sites at the top positions? Sites that have devoted years and loads of money to get there! Don’t you think that they have just a slight edge in the battle for retaining that position?
I look forward to any explanations of SEO and its’ effectiveness – meanwhile, content is king. Google is looking after its customers and is setting itself up, all the time, to ensure that their customers get what they want – not what some SEO expert has paid for them to get.
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